The Halal standard: a universal guarantee

 What does the word Halal mean?

It is an Arabic word that means “lawful”, and indicates everything that is permitted according to the Islamic philosophy of life.

Commonly, the term is often associated with areas related to food, but it is actually a criterion that crosses all aspects of human society.

Halal is not just a stamp on a piece of meat slaughtered according to the ritual of Muslims, but also the guiding star of a constant search for honesty, rectitude, reliability, integrity, in short, self-improvement aimed at promoting and maintaining a style of virtuous, healthy and fair life, building solid interpersonal relationships based on a high level of trust.

Why should a company be Halal certified?

Both for economic and ethical reasons, and the two, however, do not proceed separately.

From a purely economic point of view, Halal certification allows penetration into new and expanding markets that necessarily require this type of recognition to market the products.

If this may be the most evident advantage, the most promising for the future is the one linked to the ethical implications that Halal certification brings with it; in fact, a trend that is developing in this era from the point of view of consumption is precisely that of an increase in demand for products that are able to guarantee high quality and ethical standards, at all stages of processing.

We are witnessing a phenomenon of progressive rebranding by all companies in this sense, with different rhythms depending on the specific market, but the inexorability of the process is dictated precisely by an increasingly urgent need on the part of consumers to have everything a series of certainties on the products they purchase, which Halal certification can brilliantly provide, provided that the body acts with integrity in compliance with the standards to be relied upon to issue it.

WHA is the most accredited certification body in the world in this sector, and among the most eminent bodies: but why should companies with more modest aims than international exports choose to be certified?

As just mentioned, its accreditations are a strong motivation, and not only for the export possibilities they offer, but also because if you stick to the previous discourse regarding ethical standards, these accreditations in themselves represent a much stronger guarantee on this plan, which can also affect markets that do not require Halal standards for socio-cultural reasons.

Furthermore, WHA‘s mission is precisely to make Muslims and non-Muslims understand how much this criterion has a universal value of goodness and reliability, which does not stop at the simple document of attestation, but aims at improving the commercial conduct of companies. encouraging an elevation of ethical standards in the production phases and in their actions on the market.

WHA is not the first body of its kind to be born, nor the only one to provide this service, but it is able to guarantee maximum excellence in all aspects that the Halal criterion and related certifications bring with it, which is why is a leader in the sector.

This type of recognition allows for greater competitiveness in any market, and for categories of consumers much wider than Muslims alone.

Could Halal products therefore also be preferable by non-Muslims?

The answer is yes. A rigorous application of the Halal criterion makes any certified product or service such a preferable option for both Muslims and non-Muslims, precisely because of its universal scope, beyond religious and cultural affiliations.

Halal principles involve attitudes such as honesty, strict compliance with legality, transparency, sharing of secure and verified information, quality assurance, professional and non-professional correctness; according to this criterion, for example, it is not considered lawful to lie, this therefore ensures the reliability of those who apply it; another fundamental element is that of honoring the commitments and being fair towards others, thus giving guarantees of ethical and legal respect for the dignity of workers, of the technical standards underlying the processes, of correct information towards the final consumer, who can count on the integrity of which an authoritative Halal brand guarantees.

Anyone who adequately knows Halal and all its implications knows they can always count on the reliability that this concept brings with it.

This is the reason why WHA is actively committed to correct and exhaustive information about it; since choosing Halal is an advantage for any type of consumer, WHA hopes that once the universal scope of the values ​​that the concept carries with it is understood, the market tends to converge more and more in their direction, spreading more and more ethical and qualitative standards. high levels, ensuring access to guaranteed and excellent products for as many people as possible.


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