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Impact of Global Challenges on Halal Food Industry. Covid19: food industry in crisis but not the Halal sector; World Halal Authority brings together international authorities in a webinar to help companies get through 2021

Health crisis and economic downturn.

Two phenomena that in this historical moment go hand in hand putting the world in grave difficulty, with alarming data: due to lockdowns, the forecasts of market contraction are serious for 60% of companies (reaching at least a peak of 15 %). (Source: www.repubblica.it)

We hear it repeatedly, by now, that the recession is a calamity that has hit us for a year due to the global pandemic, many businesses are forced to close their doors due to the lack of market precisely because of the impact that the no-covid restrictions have had on the economy; yet, despite this heavy setback, there are some who fare better than others.

According to the State of Global Islamic Economy Report, in fact, in the food sector the Halal market is expected to suffer a much more contained decline, which is estimated to be around 0.2%.

Despite this, a minimal decline is still a decline, and in order to avoid encountering more serious situations, the correct philosophy is to prevent rather than just cure; this is why in this market, World Halal Authority (www.wha-halal.org), a leading authority in the sector, decided to organize an important  Webinar to assist companies that, in this period of uncertainties and economic unrest (caused not only by the pandemic, but also by Brexit), need a guide to be able to face the challenges that affect the international markets.

Held on 12th January, 2021, the webinar attracted over hundred international companies, exponents of European politics and high-calibre authorities in the Halal world as participants.

The highly influential political figures and experts participated as speakers of the webiabr, including Mr İhsan ÖVÜT, Secretary General of the Standardisation and Metrology Institute for Islamic Countries (SMIIC),

Muhammad Naim Mohd Aziz – Special Officer of the Director / Head of the Innovation Unit of the Islamic Affairs Department of the Federal Territory, Malaysia,

Katie Doherty – CEO, The International Meat Trade Association, UK,

Richard Werran – Regional Director, BSI Group, UK,

Wuraola Ogundimu – Sales Manager, Consumer and Retail, British Centers For Business, UAE,

Dr Rushdi Siddiqui – Co-founder & CEO, Iportal.live, USA,

Dr Awal Fuseini – Halal Sector Manager, Agriculture and Horticulture Development Board (ADHB), UK,

Amanda Morris – Community Liaison Officer, Center for Media Monitoring, Muslim Council of Britain, UK,

Mohammad A. Motagaly – Accreditation Expert, Emirates International Accreditation Center [EIAC] & Chair of the MMC, International Halal Accreditation Forum [IHAF], UAE.

The topics addressed ranged over the entire Halal market, not only food, therefore, among its speakers Wuraola Ogundimu, trade manager at the British Centers For Business in the United Arab Emirates, elaborated on opportunities that Gulfood offers, while US based Dr Rushdi Siddiqui of Iportal.live, addressed the areas of innovation and digitization of the entire Halal industry.

The slogan of the initiative was “reaction”; the event had the purpose of illuminating the companies that enter this market, enabling them to have a clear vision of the challenges and opportunities of the halal ecosystem, suggesting ways to adapt to new conditions, to reinvent themselves and to remain ahead.

“We will continue to organize such events to share the knowledge and expertise that enable companies to overcome these difficult times, collaborating with right institutions, authorities and partners in the sector”, says Dr Mohamed Elkafrawy, CEO, World Halal Authority (WHA).

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